One of six stores we designed for this brand, this is the result of a Brand Spatial Design we developed for Giallo shoe retailer (Giallo means yellow).
The design had to appeal to a younger working market and had to convey the dynamism and “wings at your feet” that the brand would offer. The tilted walls, doors and display have been intentionally used as dynamic elements. The main window display has a “sushi-train” conveyor belt rotating the shoes at eye level. Baked enamelled aluminium, Swedish vinyl and acrylic are the contemporary materials that feel at ease in this design as they would in a bullet train in Japan.
Awards
Short listed for the IDAA 2004 Interior Design Awards.
Location: Melbourne, VIC
Design & Project Architect: Luigi Rosselli
Builder & Joiner: Mark Emery
Photography: Blain Crellin
© Blain Crellin
Angled storefront with bold yellow accents and tilted glazing, presenting a dynamic facade that expresses the brand's energetic retail identity.
© Blain Crellin
Entrance of the store, where sloping walls and inclined display planes organise a fluid retail environment in enameled aluminum, vinyl and acrylic finishes.
© Blain Crellin
Close-up of the entrance signage, with crisp lettering set against a vivid yellow surface, reinforcing the brand's graphic clarity and youthful character.
© Blain Crellin
Shoe display wall composed of tilted planes, where integrated shelving presents products in a forward-leaning arrangement that suggests motion.
© Blain Crellin
Seating integrated with low shoe racks, arranged along skewed geometries to create a continuous, dynamic retail landscape.
© Blain Crellin