Luigi Rosselli, Shoe Store, Commercial, Shop, Conveyor Belt Display, Yellow Joinery

Giallo Store

One of six stores we designed for this brand, this is the result of a Brand Spatial Design we developed for Giallo shoe retailer (Giallo means yellow).

The design had to appeal to a younger working market and had to convey the dynamism and “wings at your feet” that the brand would offer.  The tilted walls, doors and display have been intentionally used as dynamic elements.  The main window display has a “sushi-train” conveyor belt rotating the shoes at eye level.  Baked enamelled aluminium, Swedish vinyl and acrylic are the contemporary materials that feel at ease in this design as they would in a bullet train in Japan.

Short listed for the IDAA 2004 Interior Design Awards.

Location: Melbourne, VIC
Design & Project Architect: Luigi Rosselli
Builder & Joiner: Mark Emery
Photography: Blain Crellin

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